I help companies build content that compounds.
10+ years in content strategy across Fortune 500 companies. I design AI-first systems, organic growth engines, and knowledge architectures that keep working long after the first publish.
Where I've done this.
Each role added a new layer. Enterprise scale, then startup speed, then AI-first thinking. This is the combination.
Built AI-assisted content workflows and produced multimedia assets supporting marketing, onboarding, and compliance across the organization.
Built data-driven content strategy blending creative storytelling with SEO, driving measurable improvements across self-serve acquisition and trial conversion.
Leveraged AI-driven chatbot refinements and knowledge base optimisation to improve self-service content performance across a global enterprise audience.
Founded an AI consultancy helping SMEs integrate intelligent workflows and automated content engines. From fractional CMO strategy to hands-on workshop delivery.
What I can do for your team.
Build content systems that drive measurable business results. From strategy to execution to scaling AI-first practices across your organization.
Diagnose why your content isn't converting. We map audience journeys, identify content gaps, and build strategies that drive acquisition, engagement, and retention at scale.
Build repeatable systems that reduce content production time by 40-50% while maintaining quality. Templates, workflows, automation, and team training for sustainable scaling.
Build or expand your content and AI strategy team. I help define roles, set up processes, and mentor content strategists and product marketers who understand systems thinking.
Content Strategist, who thinks in systems.
I have spent 10+ years building content systems for companies that needed more than words. At Adobe and NetApp, I worked on problems of enterprise scale, where a single decision in a content architecture rippled across millions of users.
After an MBA at TIAS Business School in the Netherlands, I shifted toward AI-first practice. Not as a novelty, but as a production discipline. At Solid Optics I reduced content production time by half. At Magic Wand Solutions, I built the AI Edge workshop to help teams do the same.
I am currently looking for a senior content or AI strategy role where I can bring both enterprise rigour and modern workflow thinking to a team that ships real things.
Read my full CV →
Let's build something worth reading.
Open to senior content strategy, AI content, or head of content roles across Europe. Also happy to consult on a project basis.