Projects & case studies
Organised by theme. Patterns matter more than timelines.
A content strategy for taking Toqan from restaurant proof to hotel adoption without stretching evidence past what it proves.
A recruiter-facing chat agent grounded in a compiled career knowledge base, built to answer with evidence and decline when the facts are not there.
Introduced AI-assisted content pipelines cutting production time by ~50% across marketing, onboarding, and ISO compliance video assets.
Built data-driven content strategy blending creative storytelling with SEO, driving user acquisition and trial-to-paid conversion.
Leveraged AI-driven chatbot refinements and knowledge base optimisation, improving engagement and reducing bounce on self-service content.
Built and scaled a Shopify streetwear brand from zero using organic social, performance marketing, and lean supply chain.
A voice-first content system that turns a deep-tech founder’s WhatsApp voice notes into authentic LinkedIn content, with strategy, human approval, and a reusable publishing workflow.
A proprietary decision-making framework for small B2B teams covering when to hire fractional vs. full-time, and how to measure it.
Playbook for turning ad-hoc content creation into a repeatable system. Includes templates, editorial calendars, and AI integration points.
Founding member of the student economics magazine at Toulouse School of Economics. Covered research dissemination and editorial design.
Most work is confidential by nature. If you're considering working together, I'm happy to walk you through relevant projects in a conversation.