Projects & case studies
Organised by theme — because patterns matter more than timelines.
AI content workflow at Solid Optics
Introduced AI-assisted content pipelines that cut production time by ~50% across marketing, onboarding, and ISO compliance video assets.
Key outcomes
- ~50% faster production
- 12+ ISO videos
- Onboarding redesigned
Content strategy at Adobe
Built data-driven content strategy blending creative storytelling with SEO — driving user acquisition and trial-to-paid conversion.
Key outcomes
- +11% user acquisition
- +6% trial-to-paid
- Global alignment
AI chatbot enhancement at NetApp
Leveraged AI-driven chatbot refinements and knowledge base optimisation, improving engagement and reducing bounce on self-service content.
Key outcomes
- -20% bounce rate
- +10% CTR
- +30% engagement
BrandOne — lean e-commerce brand
Built and scaled a Shopify streetwear brand from zero — using organic social, performance marketing, and lean supply chain.
Key outcomes
- ₹180,000 revenue
- 1,000+ Instagram followers
- 3 months to profitability
Fractional CMO operating framework
A proprietary decision-making framework for small B2B teams — covering when to hire fractional vs. full-time, and how to measure it.
Full write-up coming soon
Content operating model for SMEs
Playbook for turning ad-hoc content creation into a repeatable system. Includes templates, editorial calendars, and AI integration points.
Full write-up coming soon
AI adoption roadmap template
A structured 90-day roadmap for B2B teams starting their AI journey — built from real consulting engagements.
Full write-up coming soon
TSEconomist student magazine
Founding member of the student economics magazine at Toulouse School of Economics. Covered research dissemination and editorial design.
Key outcomes
- Founded from scratch
- Multi-contributor editorial
Want to see more?
Most work is confidential by nature. If you're considering working together, I'm happy to walk you through relevant projects in a conversation.