Selected work (thematic)
This portfolio is organised by theme. Because patterns matter more than timelines.
Each theme represents a way I think. And a class of problems I work on.
AI strategy & adoption
Projects focused on: making AI usable inside real teams, designing AI-first workflows, deciding what not to automate.
Includes
- AI adoption roadmaps
- Internal AI agents
- Experimentation frameworks
Content systems & internal tooling
Projects focused on: turning content into systems, reducing manual marketing work, building repeatable processes.
Includes
- Content operating models
- Internal dashboards
- Playbooks and templates
No-code automation & experiments
Projects focused on: speed over perfection, learning by building, testing ideas cheaply.
Includes
- No-code tools
- Workflow automations
- Quick prototypes
Research & strategic frameworks
Projects focused on: sense-making, structuring messy problems, decision support.
Includes
- Research reports
- Strategic models
- Internal decision frameworks
Why this section exists
I don't believe in generic case studies. I believe in showing how I think. If you're considering working together. This section will help you decide faster.
You're not looking for polish. You're looking for judgment.