Amit Srivatsa Gorti
Senior Content Strategist · AI-Driven Growth & Content Operations · MBA
Experience
Solid Optics EU NVMar 2025 – Apr 2026
Content Specialist
- Introduced AI-assisted workflows cutting content production time by ~50%
- Produced 12+ animated videos converting HR and ISO policy documents into engaging compliance content
- Created training videos and quizzes standardising onboarding across the organisation
- Planned marketing support for industry events, improving post-event sales follow-ups
Magic Wand Solutions2024 – present
Founder
- Founded AI consultancy helping SMEs integrate intelligent workflows and automated content engines
- Built The AI Edge workshop landing page with full conversion architecture: objection handling, tiered pricing, benefit-first sections
- Delivered AI and future-of-work sessions at TIAS Business School
Adobe Inc2022 – 2023
Senior Content Strategist
- Drove 11% user acquisition lift through Creative Cloud self-serve acquisition funnel optimisation
- Improved trial-to-paid conversion by 6% via self-service content path optimisation
- Collaborated globally to build scalable content strategies across regions for B2B and B2C audiences
NetApp Inc2019 – 2022
Content Strategist
- Reduced knowledge base bounce rate by 20% through data-driven content restructuring
- Improved CTR by 10% and AI chatbot engagement by 30% through targeted optimisation
- Led full MindTouch CMS migration: restructured taxonomy and modular content architecture
- Leveraged Copilot automation to significantly improve project execution speed
Full Circus Media2013 – 2018
Content Writer & Designer
- Executed high-quality copy-driven content for diverse B2B and B2C clients
- Managed performance marketing campaigns on Google Ads and LinkedIn with measurable ROI
- Led creative direction for multiple startup brand launches and rebrands
Education
TIAS Business School
Full-time MBA
Netherlands · 2024
Toulouse School of Economics
Masters in Economics
France · 2012
Sri Sathya Sai Institute
BSc Economics (Hons, Distinction)
India · 2011
Skills
Content StrategyAI SystemsSEOLLM DiscoverabilityOrganic GrowthB2B SaaSFractional CMOAdobe CCNotionCopilot
Languages
English (C2)Hindi (Native)Telugu (Fluent)French (Basic)Dutch (Learning)
Interests
Card MagicChessCricketChai