Writing.
Thoughts on the intersection of Marketing, AI, and the future of work.
The Yin-Yang on My Wrist Is Now My Writing Philosophy
A skeptical friend stopped spotting where AI touched my posts. The real shift was not better mimicry, but a more honest human-in-the-loop writing process.
Big-4 level consultants are now in your pocket
AI has made strategic marketing advice accessible to small businesses at a fraction of the cost. But most SMEs are using it for the wrong thing.
I Accidentally Hired a Team
I wasn't trying to build a system. But once I gave each AI tool its own job — writing, code, ops — the quality of my work got cleaner and faster.
Stop cooking dinner with a hammer
If you feel stuck at work, it’s probably your systems, rather than the job.
The real difference between people who learn fast vs. those who don't
It's not talent, IQ, or discipline. The fastest learners run a different system. Here are the three levers that actually separate them.
A great email is worth 3 meetings and a nap
Most meetings are just group procrastination in disguise. Here's why writing one good email beats three syncs — and the burrito that proves it.