Writing.

Thoughts on the intersection of Marketing, AI, and the future of work.

Big-4 level consultants are now in your pocket

AI has made strategic marketing advice accessible to small businesses at a fraction of the cost. But most SMEs are using it for the wrong thing.

I wasn't trying to build a system. But once I gave each AI tool its own job — writing, code, ops — the quality of my work got cleaner and faster.

If you feel stuck at work, it’s probably your systems, rather than the job.

It's not talent, IQ, or discipline. The fastest learners run a different system. Here are the three levers that actually separate them.

Most meetings are just group procrastination in disguise. Here's why writing one good email beats three syncs — and the burrito that proves it.